LAUREN LOVES
BRANDING // PACKAGING // COMMUNICATIONS
Lauren Loves make delicious low fodmap sauces and share recipes designed to make life easier for those who suffer with IBS.
The brief was to create a brand identity and packaging that shoppers would proudly associate with and put in their baskets, not something embarrassing, worthy or medical looking, like much of the competition. A credible brand, a great-tasting product and it also happens to be IBS friendly.
