An extensive photo library was created for United Biscuits’ brands Jacob’s and Carr’s to be used across all of their design and marketing requirements. 1000s of photos were shot to cover various needs; their full range of products, with and without hand models, different angles, natural environments, isolated products etc. From drawing up scamps and making mood boards, to art directing the photo shoots, I built this image library as well as using some of the images in various press ads and shopper campaigns for the brands.

AGENCY: WARL