Katharine Mugridge Creative Graphic Design Marketing

BRANDING

From logo creation to roll-out of your brand identity, create a strong, consistent and professional impression for your product or service with a fully realised visual language. Many years of experience designing for some of the world's biggest brands including: McDonald's, Weetabix and Coca-Cola has given me great insight into the importance of having a distinct brand; identity, personality and presence. As well as developing the brand engagement of these household names I have also worked with many growing businesses to create comprehensive brand identities and have provided the tools required to ensure the successful roll-out of their brand across all touch-points.​
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GET RETAIL READY

Whether you are making the move from 'mom and pop' to shop, or independent to national retailer, ensure that your in-store presence engages your target customers as well as fulfilling the practical needs of retailers.

With extensive knowledge and experience, as both a designer and consultant in the sector of shopper marketing, and with an insight into the challenges faced by brands, shoppers and retailers in this competitive environment, I can ensure that your brand or product has great presence in-store and on-shelf through packaging design, retail touch-points or in-store displays.
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EDITORIAL

Elevate your reports, presentations and documents with professional layout design. Clean page designs, supporting infographics and easy to digest text makes for an easier read and a more engaging presentation.

Having designed, presentations, style guides, toolkits and reports for a variety of clients including UNESCO and the UNEP as well as fashion and household brands I can turn your document from drab to fab!
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COMMUNICATIONS

Engage with your customers, reach new audiences and deliver your message with personality, clarity and strength.

Graphic design at its core, is the practice of visual communication. Supported by easy to read layouts, evocative imagery and engaging graphics, ensure your message is well delivered and received. I'm able to design material to help you spread your message, be that online, on social media or as printed material.
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PACKAGING

Present your product with confidence with professional packaging designs. From eye-catching concepts to finished artwork, I have helped brands bring their products to store and into shopping baskets.
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