Katharine Mugridge Creative Graphic Design Marketing

© Daniel Kordan

INTERNATIONAL YEAR OF GLACIERS' PRESERVATION

LOGO DESIGN  //  BRANDING  //  GUIDELINE CREATION  //  BRAND INSPIRATION  //  DIGITAL ASSETS  //  SOCIAL MEDIA

The United Nations declared 2025 as the International Year of Glaciers’ Preservation, an opportunity to raise global awareness about the critical role of glaciers.

I was approached to create; an identity, comprehensive guidelines and assets for the international year for use across all of their communications in all 6 of the official UN languages.

Built from a grid structure of 60 degree angles, the logo depicts 3 glacial peaks, utilising the colour palette of the relevant SDGs. Patterns and graphic assets were created from the 3 peaks of the logo, to add texture and interest to communications.

Many assets were created for use by the UN and WMO including; social media posts, posters, powerpoint slides and website banners.

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