Whilst working at Bulletproof I was tasked with creating packaging concepts for Coca-Cola’s glass bottle 6-pack. The brief was to develop packaging designs that felt celebratory and premium whilst staying true to the brand’s assets and iconography. The packs were to have shelf appeal and to feel special – something that you would proudly bring to an event or present to a host. Routes included: a heart made from bended straws, ‘cheers’ in many different languages, a snow-globe for the christmas packs, and capturing the iconic feeling of uncapping a classic bottle of Coca-Cola. One route which utilised a simple illustration of a bottle in a hand provided some in-store theatre, creating the image of bottles clinking when placed next to other packs.

 AGENCY: BULLETPROOF