Share a Coke was a  huge international campaign from Coca-Cola where the iconic logos on their cans and bottles, were replaced with names, playing into the classic iconography of the brand as well as building customer affection. I worked on the production of a major toolkit for the retail activations of the campaign, to be shared throughout the European market. Key visuals were created, with many variants and options available to show diversity of people, locations, seasons and occasions. On and off-trade activations were developed, as well as considerations for immediate and future consumption, convenience stores and major supermarkets. The entire shopper journey and experience was considered with designs developed for a wide range of point-of-sale displays and communications. 

AGENCY: WARL