Malta Guinness is a popular soft drink from Diageo, sold throughout Africa. Whilst working at shopper activation and experiential agency RPM, I was given the unusual quick-fire task of developing bottle designs to test the concept of a sports drink variant of Malta Guinness to be launched in Ghana. These prototypes, using the placeholder product name ‘Let’s Go’ were quickly developed to explore design and messaging directions for this hypothetical product. An interesting project which required quick thinking and letting-go of a European aesthetic and mindset.

AGENCY: RPM