ANNIVERSARY LOGO FOR THE IHP + WATER SCIENCES AT UNESCO
LOGO DESIGN // BRAND IDENTITY //
BRAND GUIDELINE CREATION
BRAND GUIDELINE CREATION
To mark the 50th anniversary of the Intergovernmental Hydrological Programme (IHP) and 60 years of water sciences at Unesco, an identity was created. Taking the abstract and graphic logo of the IHP as inspiration. I created an identity which depicts elements of the water cycle; evaporation, convection, precipitation and collection as well as references to oceans and river confluence, and illustrated these in a clean graphic style which houses the anniversary details.
The logo was adapted to work across the 6 languages of the UN; Arabic, Chinese, English, French, Russian and Spanish. Graphic assets were also created to add interest to communications materials for use throughout the anniversary year.
Brand guidelines were created with usage rules and branded examples.
